Privacy Policy

1.1 Personal Information

We collect personal information that you provide directly to us when you register for an account, use our services, or communicate with us. This includes:

• Business name and contact details
• Employee information for account access
• Payment and billing information
• Service configurations and preferences
• Business location and operating hours
• Username, password, and authentication data

1.2 Customer Information

Information related to your customers that you collect and provide to us through our platform:

• Contact information provided by your customers
• Booking and appointment history
• Communication records and preferences
• Service history and feedback
• Payment records for services

1.3 Technical Information

Information automatically collected when you access our services:

• Platform usage statistics
• Device and browser information
• IP addresses and access logs
• Feature utilization data
• Session cookies, persistent cookies, and similar tracking technologies

1.4 Third-Party Information

Information from third-party services integrated with our platform:

• Data from social media accounts
• Information from payment processors
• Analytics and monitoring data from third-party tools

2.1 Service Provision

• Manage bookings and appointments
• Process payments and refunds
• Facilitate customer communications
• Provide customer support
• Generate business analytics
• Customize and personalize your experience

2.2 Platform Improvement

• Analyze usage patterns to enhance features
• Identify and fix technical issues
• Develop new services and capabilities
• Optimize user experience
• Conduct research and development

2.3 Marketing and Communication

• Send promotional materials and updates (with your consent)
• Inform you about new features or services
• Provide information about third-party products or services that may be of interest
• Conduct surveys and gather feedback

2.4 Legal Compliance

• Comply with legal obligations and enforce our terms
• Protect our rights, property, and safety, and that of our users
• Prevent fraudulent activities and security breaches
• Respond to lawful requests and legal processes

3.1 Service Providers

We engage trusted third-party service providers to perform functions on our behalf, including:

• Payment Processing: Stripe
• Cloud Infrastructure: Amazon Web Services (AWS)
• Communication Services: Email and SMS providers
• Analytics and Monitoring: Google Analytics
• Customer Support: In-house

3.2 Legal Requirements

We may disclose your information when required by law, such as to comply with legal processes, governmental requests, or to protect our rights and the safety of our users.

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, provided that they agree to honor this Privacy Policy.

3.4 Aggregated and Anonymized Data

We may share aggregated or anonymized data that does not identify you personally with third parties for various purposes, including research, analysis, and improving our services.

4.1 Security Measures

• Encryption: Data is encrypted both in transit (TLS/SSL) and at rest.
• Access Controls: Strict access controls and authentication mechanisms are in place to limit access to your data.
• Regular Audits: We conduct regular security audits and penetration testing to identify and address vulnerabilities.
• Monitoring: Continuous monitoring for suspicious activities and threat detection.
• Data Isolation: Ensuring that your data is isolated and protected from other users’ data.

4.2 Data Retention

We retain your data for as long as necessary to provide our services and comply with legal obligations. Business accounts can request data deletion, subject to legal retention requirements. Upon deletion, we will remove your data from our active databases and backups within a reasonable timeframe.

4.3 Incident Response

In the event of a data breach, we have an incident response plan in place to promptly address and mitigate the impact. We will notify affected users and relevant authorities as required by applicable laws.

5.1 For Business Accounts

• Access and Export: Access and export your business data at any time.
• Update Information: Update your account information and preferences.
• Control Data Collection: Manage how customer data is collected and used.
• Delete Account: Request deletion of your account and all associated data.
• Data Portability: Transfer your data to another service provider if desired.

5.2 For Individual Customers

• Access: Access personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data.
• Opt-Out: Opt-out of marketing communications at any time.
• Data Portability: Request transfer of your data to another service.

5.3 Exercising Your Rights

To exercise any of your privacy rights, please contact our Privacy Team using the contact information provided below. We will respond to your request within the timeframe required by applicable laws.